English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Increasing Brand Attractiveness and Sales Through Social Media Comments on Public Displays - Evidence from a Field Experiment in the Retail Industry
Export
Statistics
Options
Increasing Brand Attractiveness and Sales Through Social Media Comments on Public Displays - Evidence from a Field Experiment in the Retail Industry
Journal
Lecture Notes in Computer Science (LNCS)
ISSN
0302-9743
Type
journal article
Author(s)
Dubach Spiegler, E.
Hildebrand, Christian
Michahelles, F.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Springer
Volume
7319
Start page
443
End page
460
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/116520
Subject(s)
business studies
Division(s)
IBT - Institute of Be...
Eprints ID
256798