Increasing Brand Attractiveness and Sales Through Social Media Comments on Public Displays - Evidence from a Field Experiment in the Retail Industry
Journal
Lecture Notes in Computer Science (LNCS)
ISSN
0302-9743
Type
journal article
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Springer
Volume
7319
Start page
443
End page
460
Subject(s)
Division(s)
Eprints ID
256798