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Bosch (B): Entering the Electric Bike Market
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Bosch (B): Entering the Electric Bike Market
Series
HBS Supporting Case Study
Type
case study
Date Issued
2022-10
Author(s)
Casadesus-Masanell, Ramon
Gassmann, Oliver
Wortmann, Felix
Jung, Sven
Abstract (De)
As a follow-up to Case A, Case B looks at further developments in the market for electric bicycles and asks what opportunities and threats lie ahead for Bosch in the light of growing competition and the bike as an IoT device.
Language
English
HSG Classification
contribution to education
HSG Profile Area
SoM - Business Innovation
Publisher
Harvard Business School
Number
722460-PDF-ENG
Official URL
https://hbsp.harvard.edu/product/722460-PDF-ENG?
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/108184
Subject(s)
business studies
Division(s)
ITEM - Institute of T...
IWI - Institute of In...
Eprints ID
268066