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Erfolgversprechende Positionen in Handel und Gastronomie marktgerecht profilieren
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Erfolgversprechende Positionen in Handel und Gastronomie marktgerecht profilieren
ISBN
978-3908545187
Type
book section
Date Issued
1996
Author(s)
Rudolph, Thomas
Editor(s)
Tomczak, Torsten
Rudolph, Thomas
Roosdorp, Alexander
Language
German
Keywords
Profilierung
Handelsmanagement
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Positionierung - Kernentscheidung des Marketing
Publisher
Thexis
Publisher place
St. Gallen
Start page
180
End page
194
Pages
15
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/62921
Subject(s)
business studies
Division(s)
IRM - Institute of Re...
Eprints ID
34761