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Details

Erfolgversprechende Positionen in Handel und Gastronomie marktgerecht profilieren

ISBN
978-3908545187
Type
book section
Date Issued
1996
Author(s)
Rudolph, Thomas  
Editor(s)
Tomczak, Torsten  
Rudolph, Thomas  
Roosdorp, Alexander
Language
German
Keywords
Profilierung
Handelsmanagement
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Positionierung - Kernentscheidung des Marketing
Publisher
Thexis
Publisher place
St. Gallen
Start page
180
End page
194
Pages
15
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/62921
Subject(s)

business studies

Division(s)

IRM - Institute of Re...

Eprints ID
34761
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