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Strategisches Kundenwertcontrolling : Eine konzeptionelle und empirische Studie zum Kundenwertmanagement
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Strategisches Kundenwertcontrolling : Eine konzeptionelle und empirische Studie zum Kundenwertmanagement
Journal
Controlling & Management (ZfCM)
ISSN
0931-9077
ISSN-Digital
1864-5410
Type
journal article
Date Issued
2007-07-01
Author(s)
Reinecke, Sven
Keller, Jens
DOI
10.1365/s12176-012-0169-0
Language
German
HSG Classification
not classified
Refereed
Yes
Publisher
Springer Gabler, Springer-Fachmedien Wiesbaden
Publisher place
Wiesbaden
Volume
51
Number
Supplement 2
Start page
83
End page
88
Pages
6
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/80489
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
40137