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Marketing Performance Management: Empirisches Fundament und Konzeption für ein integriertes Marketingkennzahlensystem
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Marketing Performance Management: Empirisches Fundament und Konzeption für ein integriertes Marketingkennzahlensystem
Type
habilitation
Date Issued
2004
Author(s)
Reinecke, Sven
Language
German
HSG Classification
not classified
Refereed
No
Publisher
Deutscher Universitätsverlag
Publisher place
Wiesbaden
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/68844
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
42323
File(s)
Reinecke (Marketing Performance Management).pdf (3.14 MB)