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Kennzahlengestützte Steuerung digitaler Kommunikation : Die Web Excellence Scorecard
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Kennzahlengestützte Steuerung digitaler Kommunikation : Die Web Excellence Scorecard
ISBN
978-3-8349-0740-0
Type
book section
Date Issued
2008
Author(s)
Bachem, Christian
Keller, Jens
Reinecke, Sven
Editor(s)
Belz, Christian
Schögel, Marcus
DOI
10.1007/978-3-8349-9859-0_20
Language
German
HSG Classification
not classified
Refereed
No
Book title
Interaktives Marketing. Neue Wege zum Dialog mit Kunden
Publisher
Gabler
Publisher place
Wiesbaden
Start page
273
End page
286
Pages
14
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/78949
Subject(s)
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
46179
File(s)
Bachem, Keller, Reinecke_Kennzahlengestützte Steuerung digitaler Kommunikation.pdf (597.82 KB)