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Live the Brand : Leadership, Behavioral Branding
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Live the Brand : Leadership, Behavioral Branding
Journal
Science Factory (www.absatzwirtschaft.de)
Type
newspaper article
Date Issued
2007-12-01
Author(s)
Jenewein, Wolfgang
Rehli, Florian
Forster, Anja
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Fachverlag Verlagsgruppe Handelsblatt GmbH
Publisher place
Düsseldorf
Volume
9
Number
4
Start page
1
End page
5
Pages
5
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/79898
Subject(s)
business studies
Division(s)
ICI - Institute for C...
EMBA - Executive MBA
ES - Executive School...
Eprints ID
49478
File(s)
live the brand.pdf (145.23 KB)