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Ethische Verantwortung oder Image Pflege?
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Ethische Verantwortung oder Image Pflege?
Type
conference paper
Date Issued
2009-08-26
Author(s)
Etter, Michael
Hoffmann, Christian Pieter
Meckel, Miriam
Project(s)
Mensch und Manager in einer globalisierten Wirtschaftskultur
Language
German
Keywords
CSR
Reputationmanagement
Imagemanagement
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
EUKO Buch 2009
Publisher
Zürcher Hochschule für angewandte Wissenschaften (ZHAW)
Publisher place
Zürich
Start page
10
Event Title
9. Symposium der Europäischen Kulturen in der Wirtschaftskommunikation (EUKO)
Event Location
Winterthur
Event Date
26.-28.08.2009
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/75652
Subject(s)
business studies
Division(s)
MCM -Institute for Me...
Eprints ID
57495