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Brand New Ventures? : Insights on Start-Ups' Branding Practices
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Brand New Ventures? : Insights on Start-Ups' Branding Practices
Type
conference paper
Date Issued
2010-04-18
Author(s)
Bresciani, Sabrina
Eppler, Martin J.
Editor(s)
de Chernatony, L.
Language
English
HSG Classification
not classified
Refereed
Yes
Publisher
USI Università della Svizzera italiana
Publisher place
Lugano
Start page
1
Event Title
6th International Conference on Thought Leaders in Brand Management
Event Location
Lugano (Switzerland)
Event Date
18.-20.04.2010
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/96592
Subject(s)
business studies
Division(s)
MCM -Institute for Me...
Eprints ID
62536