Now showing 1 - 2 of 2
  • Publication
    DELEN – A Process Model for the Systematic Development of Legitimate Digital Nudges
    (Springer, 2021-08-06)
    Barev, Torben Jan
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    Schöbel, Sofia
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    ; ;
    Chandra Kruse, Leona
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    Seidel, Stefan
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    Hausvik, Geir Inge
    Digital nudging is a promising approach from behavioral economics. In deci-sions where individuals tend to struggle, nudges can support users of digital systems by aligning their behavior with their preferences. Despite their wide use, most digital nudges are designed to support the intended behavior from the perspective of a company while neglecting potential legal, ethical, or individual constraints or preferences. With modern technologies such as artificial intelli-gence or big data, these issues multiply and with the increasing effectiveness of digital nudges and use of new technologies, this has become even more critical. Thus, in this paper we follow a Design Science Research approach to develop a process model for the systematic development of legitimate nudges (DELEN). Legitimacy requires that dealings between different entities shall be fair. Unlike other models, we set normative boundaries derived from literature, expert in-terviews, and target group segmentation as integral elements. Target group seg-mentation increases nudge effectiveness and avoids unnecessary burdens for other individuals. By doing so, the DELEN process model paves the way for legitimate and effective digital nudges.
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    Scopus© Citations 4
  • Publication
    Designing Effective Privacy Nudges in Digital Environments: A Design Science Research Approach
    (Springer, Cham - Vinton G. Cerf Award., 2020)
    Barev, Torben Jan
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    ;
    When using digital technologies, various data traces are left behind for collection, storage and analysis. Innovative solutions for information systems are needed that mitigate privacy risks and foster information privacy. One mechanism to achieve this is using privacy nudges. Nudges are a concept from behavioral eco-nomics to influence individual’s decisions. However, many nudges show low or at least less effects than choice architects hope for and expect. Therefore, this de-sign science research (DSR) project focusses on developing evidence-based de-sign principles for privacy nudges to improve their effectiveness and pave the way for more privacy sensitive IT systems. In this context, we adopt a DSR ap-proach from Vaishnavi & Kuechler. From a theoretical perspective, we are con-tributing to the discussion of what drives privacy sensitive behavior. We extend generic nudge design models, making them applicable in the context of data dis-closure. For practitioners, we provide guidance on how to design and implement effective privacy nudges in the user interface of digital work systems.
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