Dennis Herhausen

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Title
Prof. Dr.
Last Name
Herhausen
First name
Dennis
Email
dennis.herhausen@unisg.ch
LinkedIn
Main focuses
Social Media Management
Customer Journeys and Customer Experience
Digitale Transformation
Multichannel Management
Change Management
Education(s)
  • Private Lecturer HSG (Universität St. Gallen)
  • Dr. oec HSG (Universität St. Gallen)
  • Master of Business Administration (Universität Wuppertal, Universidade Tecnica de Lisboa, Universidade Nova de Lisboa) 
Professional Career
  • Associate Professor, KEDGE Business School
  • Visiting Professor, St. Gallen Institute of Management in Asia
  • Assistant Professor, University of St. Gallen
  • Project Leader, University of St. Gallen
  • Visiting Researcher, Cardiff University
  • Research Assistant / PhD-Student, University of St Gallen
  • International Marketing and Sales, Katjes Fassin GmbH
  • Trainee and Consultant, BECK UND CONSORTEN
Teaching activities
  • Digitalization and Customer Centricity (SIM-Master)
  • Marktorientierte Unternehmensführung (Master in Unternehmensführung, German)
  • Strategische Herausforderungen im Marketing (Master in Unternehmensführung, German)
  • Applied Research Projects (Marketing Master)
  • Marketing (Bachelor)
  • Executive Education (various topics)
Affiliation(s)
  • Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB)
  • American Marketing Association (AMA)
  • Academy of Management (AoM)
  • European Marketing Academy (EMAC)
  • Strategic Management Society (SMS)
 
Award
  • Rigour & Relevance Research Award 2016, Swiss Academy of Marketing Science
  • GFF Research Grant (University of St. Gallen): "Customer Relationship Management in Social Media"
  • Best Paper Award at the International Network of Business and Management Journals (INBAM), Track "Journal of Managerial Psychology"
  • Co-Track Chair "Marketing Strategy and Management", 2014 Global Marketing Conference (Global Alliance of Marketing & Management Associations)
  • Co-Track Chair "Marketing Strategy and Marketing Management", 2013 AMA Summer Marketing Educators’ Conference (American Marketing Association)
  • SRF Research Grant (Strategic Management Society)
  • GFF Research Grant (University of St. Gallen): "Identifying Strategy Process Pitfalls: A multi-level, multi-source, longitudinal Study of Customer-Centricity Implementation"
  • SNF Research Grant (University of St. Gallen)
Editorial board(s)
Marketing Review St. Gallen
Additional Info
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