Dennis Herhausen
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Title
Prof. Dr.
Last Name
Herhausen
First name
Dennis
Email
dennis.herhausen@unisg.ch
Schwerpunkte
Social Media Management
Customer Journeys und Customer Experience
Digitale Transformation
Multichannel Management
Change Management
Ausbildung
- Privatdozent HSG (Universität St. Gallen)
- Dr. oec HSG (Universität St. Gallen)
- Master of Business Administration (Universität Wuppertal, Universidade Tecnica de Lisboa, Universidade Nova de Lisboa)
Berufserfahrung
- Associate Professor, KEDGE Business School
- Visiting Professor, St. Gallen Institute of Management in Asia
- Assistenzprofessor, Universität St. Gallen
- Projektleiter, Universität St. Gallen
- Visiting Researcher, Cardiff University
- Wissenschaftlicher Mitarbeiter / Doktorand, Universität St. Gallen
- International Marketing and Sales, Katjes Fassin GmbH
- Trainee und Berater, BECK UND CONSORTEN
Lehraktivitäten
- Vorlesung "Digitalization and Customer Centricity" (SIM-Master, englisch)
- Vorlesung "Marktorientierte Unternehmensführung" (Master in Unternehmensführung)
- Vorlesung "Strategische Herausforderungen im Marketing" (Master in Unternehmensführung)
- Applied Research Projects (Marketing Master, englisch)
- Vorlesung "Marketing" (Bachelor, englisch)
- Executive Education (verschiedene Themengebiete)
Mitgliedschaften
- Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB)
- American Marketing Association (AMA)
- Academy of Management (AoM)
- European Marketing Academy (EMAC)
- Strategic Management Society (SMS)
Auszeichnungen
- Rigour & Relevance Research Award 2016, Swiss Academy of Marketing Science
- GFF Research Grant (University of St. Gallen): "Customer Relationship Management in Social Media"
- Best Paper Award at the International Network of Business and Management Journals (INBAM), Track "Journal of Managerial Psychology"
- Co-Track Chair "Marketing Strategy and Management", 2014 Global Marketing Conference (Global Alliance of Marketing & Management Associations)
- Co-Track Chair "Marketing Strategy and Marketing Management", 2013 AMA Summer Marketing Educators’ Conference (American Marketing Association)
- SRF Research Grant (Strategic Management Society)
- GFF Research Grant (University of St. Gallen): "Identifying Strategy Process Pitfalls: A multi-level, multi-source, longitudinal Study of Customer-Centricity Implementation"
- SNF Research Grant (University of St. Gallen)
Editorial board(s)
Marketing Review St. Gallen