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Elitsa Alexander
Title
Dr.
Last Name
Alexander
First name
Elitsa
Email
elitsa.alexander@unisg.ch
Phone
+41 71 224 3022
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1 - 10 of 19
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Publication“Mixed Methods Research” Basic Designs and Methods: a Visualization for Teaching Purposes(Third Global Conference of the Mixed Methods International Research Association (MMIRA International Conference 2018), 2018-08-22)Type: conference paper
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PublicationVisualizing Disagreement in Survey Responses to Revise Correlational Models: a Mixed Methods Approach(European Academy of Management Conference (EURAM 2018), 2018-06-19)Type: conference paper
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PublicationBuilding on Disagreement Visually: The System and the Method(Proceedings of the European Conference of Information Systems (ECIS 2018), 2018-06-23)Comi, AliceType: conference paper
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PublicationInteraction Patterns: A Visual Approach to Mixed Methods Research(Proceedings of the European Conference on Research Methodology for Business and Management Studies (ECRM 2018), 2018-07-12)Comi, AliceType: conference paper
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PublicationType: conference paperJournal: Annual Conference of the SACM SGKM 2017
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PublicationType: conference paper
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PublicationIntegrating Quantitative and Qualitative Data through Visualization: A Mixed Methods ApproachIn this paper we discuss the theoretical underpinnings and proposed application of VisualQuanQual: a mixed methods approach for extending quantitative research through qualitative data that is generated by means of visualization. The results of quantitative research are aggregated into information visualizations (e.g., plots, dendrograms), which are shown to the research participants in follow-up focus group discussions. These visualizations are used to guide the focus group discussions - points of agreement and discrepancy between the visual output and the groups’ interpretations are identified. Based on an example study with 75 managers, we show that information visualizations enable participants to collectively produce interpretations that extend (or challenge) the quantitative results. Based on our experience, we highlight a range of potential benefits of applying VisualQuanQual in management enquiry, including the means to involve participants in the process of data interpretation and to address some problems of QUAN-QUAL data integration (such as the feasibility assurance problem and the integration assurance problem). VisualQuanQual is suitable to extend any type of quantitative research methods, like surveys and experiments.Type: conference paper
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PublicationThe Effect of System-embedded Visual Restrictiveness on Experience Sharing(Academy of Management, 2015-08-07)Humphreys, JohnInteractive visual representations of knowledge can be used as catalyst of organizational discourse. One under-investigated property of visual representations embedded into collaborative systems (CS) is their restrictiveness, i.e., the constraints which they impose on collaborative discussion, meaning construction and intellectual exchange. This study investigates the effects of visual restrictiveness on the process and outcome of CS-supported experience sharing in small groups. Through a lab experiment with 186 acting managers, followed by a field experiment in two organizations, we test the impact of a medium and a high level of visual restrictiveness compared to a non-restrictive control condition within a collaborative system. The results indicate support for the hypothesized positive impact of a medium level of visual restrictiveness on experience sharing effectiveness and efficiency. The impact is mediated by the perceived faithfulness of appropriation of the interactive graphical template. The implications of this study include augmenting the benefits and managerial applications of visual representations to support experience sharing in organizations, extending adaptive structuration theory to the visual context, and the development (and testing) of the concept of visual restrictiveness.Type: conference paper
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PublicationA Replay Analysis Methodology for Small-Group Communication Research: Unique Characteristics, Potential Benefits and Application Guide(International Communication Association (ICA), 2015-05-24)This paper discusses the application of a “re-play analysis research methodology” – an innovative technique for analyzing group communication discourse. Through a screen recording functionality, the software-supported group debate (captured by the creation and modification of textual elements on a software-preloaded visual template) can be re-played from the start to visually reconstruct how the conversation has unfolded. Apart from providing a step-by-step application guide for the suggested methodology, we outline its unique characteristics and potential benefits. We illustrate the specific methodological advantages that re-play analysis offers through the lens of the “l-o-t-u-s effect” metaphor. Following this, an example study is described in which the re-play methodology was employed in experience sharing sessions with ninety active managers. Reporting on this study allows a broad range of re-play analysis’s potential benefits to be highlighted. In closing the paper, a discussion is held on the range of possible application areas of the re-play analysis.Type: conference paper
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PublicationA Visual Re-Play Methodology for Group Discussion Analysis(Academy of Management, 2015-08-07)This paper discusses the theory and proposed application of an innovative research methodology for visual elicitation. The methodology introduces a new way to observe and investigate the interaction patterns during collocated or distributed small-group discussions. The software-supported group debate can be recorded and re-played – with the help of, ideally software-embedded, screen recording functionality – to visually reconstruct how the conversation has unfolded. The discussion patterns are captured by tracing the creation, movement and modification of textual elements on the software-preloaded visual template(s). Instead of tracking mouse or eye-gaze movements, we are tracing discussion trail movements – contributions during group discussion, their timing and trajectory, their grouping into categories, etc. Instead of relying on secondary observational data, e.g., gesturing, we analyze what actually happens during the group discussion based on observation of concrete human contributions. In this paper we provide a coding scheme and a step-by-step application guide for the suggested methodology, apart from outlining its unique characteristics. Following this, we describe an example study in which the re-play methodology was first employed in experience sharing sessions with ninety active managers. Reporting on this study allows a range of potential benefits of applying the methodology in scholarly and management inquiry to be highlighted.Type: conference paper