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Emanuel de Bellis
Title
Prof. Dr.
Last Name
de Bellis
First name
Emanuel
Email
emanuel.debellis@unisg.ch
Phone
+41 71 224 7712
Now showing
1 - 10 of 14
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PublicationType: journal article
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PublicationPersonalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing(American Marketing Association, 2019)
;Ito, KenichiSchmitt, BerndType: journal articleJournal: Journal of Marketing ResearchVolume: 56Issue: 6Scopus© Citations 47 -
PublicationBlind Haste: As Light Decreases, Speeding Increases(PLOS, 2018-01-03)
;Schulte-Mecklenbeck, Michael ;Brucks, WernherHertwig, RalphWorldwide, more than one million people die on the roads each year. A third of these fatal accidents are attributed to speeding, with properties of the individual driver and the environment regarded as key contributing factors. We examine real-world speeding behavior and its interaction with illuminance, an environmental property defined as the luminous flux incident on a surface. Drawing on an analysis of 1.2 million vehicle movements, we show that reduced illuminance levels are associated with increased speeding. This relationship persists when we control for factors known to influence speeding (e.g., fluctuations in traffic volume) and consider proxies of illuminance (e.g., sight distance). Our findings add to a long-standing debate about how the quality of visual conditions affects drivers’ speed perception and driving speed. Policy makers can intervene by educating drivers about the inverse illuminance‒speeding relationship and by testing how improved vehicle headlights and smart road lighting can attenuate speeding.Type: journal articleJournal: PLOS ONEVolume: 13Issue: 1Scopus© Citations 20 -
PublicationThe Influence of Trait and State Narcissism on the Uniqueness of Mass-Customized Products(Elsevier, 2016-12-02)
;Sprott, David E. ;Bierhoff, Hans-WernerRohmann, ElkeMass customization systems provide consumers with the opportunity to create unique self-designed products. To retailers and manufacturers, the segment of customers configuring unique products is of considerable interest given their potential impact on product diffusion and profits. Yet field evidence suggests that only a minority of consumers use the full potential of such systems by configuring products with unique options (e.g., a volcano red car instead of a white one). The present research shows that the uniqueness of mass-customized products depends on consumer narcissism. Specifically, we demonstrate that (a) consumers higher in trait narcissism configure more unique products (while controlling for self-esteem and need for uniqueness) and (b) state narcissism can be primed via marketing communications to influence product uniqueness. Our findings suggest that firms should consider customers' innate narcissistic tendencies, as well as the ability to influence their current states of mind, to exploit the largely untapped individualization potential of mass customization systems.Type: journal articleJournal: Journal of RetailingVolume: 92Issue: 2Scopus© Citations 57 -
PublicationCross-National Differences in Uncertainty Avoidance Predict the Effectiveness of Mass Customization across East Asia: A Large-Scale Field Investigation(Springer Science+Business Media, 2015)
;Ito, KenichiType: journal articleJournal: Marketing LettersVolume: 26Issue: 3 -
PublicationThe Social Power of Narcissists in Mass Customization(Association for Consumer Research, 2020)Type: conference paperVolume: 48
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PublicationHow Cultural Identity Drives the Effectiveness of Mass Customization( 2017)
;Ito, K. ;Schmitt, B.Type: conference paper -
PublicationType: conference paper
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PublicationFrom Global Rollout to Local Failure: Western Self-Design Systems and Eastern Information Processing( 2014)
;Ito, K.Schmitt, B.Type: conference paper -
PublicationCan't See the Forest for the Trees: Increased Local Processing in Mass Customization Systems(Association for Consumer Research, 2013-10-03)
;Griffin, JillAlthough generally assumed to benefit consumers, mass customization can have unintended consequences. Two studies demonstrate that customizing by-attribute (vs. choosing from pre-specified configurations) increases local processing and decreases mental simulation, leading to lower satisfaction, pride, and purchase intentions. The findings offer novel insight regarding configuration systems in mass customization.Type: conference paper