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Emanuel de Bellis
Title
Prof. Dr.
Last Name
de Bellis
First name
Emanuel
Email
emanuel.debellis@unisg.ch
Phone
+41 71 224 7712
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PublicationPersonalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing(American Marketing Association, 2019)
;Ito, KenichiSchmitt, BerndType: journal articleJournal: Journal of Marketing ResearchVolume: 56Issue: 6Scopus© Citations 47