Ingrid Bauer-Hänsel

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Prof. Ph.D.
Last Name
Bauer-Hänsel
First name
Ingrid
Email
ingrid.bauer-haensel@unisg.ch
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Phone
+41 71 224 3371
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    Item type:Publication,
    Is there a market for trusted car data?
    (2019-09-13)
    Ingrid Bauer-Hänsel  
    ;
    Zavolokina, Liudmila
    ;
    Schwabe, Gerhard
    The used-car trade is characterized by information asymmetries between buyers and sellers leading to uncertainty and distrust, thus causing market inefficiencies. Prior research has shown that blockchain offers a solution: a transparent, trustworthy and verified car history that addresses these issues in the market for 'lemons'. Yet, whether or not there really is a market for trusted car data remains an open question. In particular, it is unclear if trusted car data increases transparency in the market for lemons and how market participants value increased transparency. Hence, through a market game with 50 participants, we explored the effects of trusted car data on the sales price of the cars, and the relative revenue of buyers and sellers. Additionally, we conducted interviews with the participants to elicit the perceived customer value. The results show that blockchain enables an increase in transparency and creates value for both buyers and sellers.
    Type:journal article
    Journal:Electronic Markets
    Volume:30
    URL:https://link.springer.com/article/10.1007/s12525-019-00368-5
    DOI:10.1007/s12525-019-00368-5
    URI:https://www.alexandria.unisg.ch/handle/20.500.14171/119357
    Scopus© Citations 33
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    Exploring Blockchain Value Creation: The Case of the Car Ecosystem
    (2019)
    Ingrid Bauer-Hänsel  
    ;
    Liudmila Zavolokina
    ;
    Leisibach, Fabian
    ;
    Gerhard Schwabe
    Blockchain is expected to create a variety of new opportunities for businesses. Yet, little is known about how companies can exploit business value from the technology. However, without a clear understanding of how, and corresponding adaption of business practices, the realization of value is doomed to failure. Hence, we contribute to this gap by analyzing and explicating the specificities of value creation from blockchain in the ecosystem of a car. In the course of an exploratory case analysis we conducted interviews and workshops with industry and blockchain experts from five diverse stakeholder groups. In brief, we provide early evidence that (1) blockchain enables value creation through: Distributed Product Innovation, Controlled Customer Intimacy and Shared Operational Efficiency. Further, (2) we derive guidelines and discuss learnings for other businesses aiming to leverage value from blockchain technology.
    Type:conference paper
    Journal:Proceedings of the 52nd Hawaii International Conference on System Sciences
    URL:https://scholarspace.manoa.hawaii.edu/items/4e88fd65-5825-4902-8543-f4baa3f5d659
    URI:https://www.alexandria.unisg.ch/handle/20.500.14171/119358
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    To Token or not to Token: Tools for Understanding Blockchain Tokens
    (2018)
    Oliveira, Luis
    ;
    Zavolokina, Liudmila
    ;
    Ingrid Bauer-Hänsel  
    ;
    Schwabe, Gerhard
    The growing usage of tokens in real-world blockchain projects-mostly visible in ICOs-has unveiled the need to understand what blockchain tokens in fact represent and how they relate to their underlying business model. Previous research has contributed to this gap but often lacks a comprehensive understanding of tokens and their design as well as of the growing and rapidly-changing complexity in token landscape. This has crucial implications for assessing tokens' value and utility. Applying a structured, scientific approach towards blockchain tokens, we provide a comprehensive token classification and a decision-aid on token design. This is based on a literature review and an empirical study to cover this research gap. Our work offers a novel contribution in an emerging field within the Blockchain research domain and proposes structured analytical tools which can be used by both practitioners and researchers.
    Type:conference paper
    Journal:International Conference of Information Systems (ICIS 2018), San Francisco, USA, 12 December 2018 - 16 December 2018, ICIS
    URL:https://aisel.aisnet.org/icis2018/crypto/Presentations/5/
    DOI:10.5167/uzh-157908
    URI:https://www.alexandria.unisg.ch/handle/20.500.14171/119354