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Jan Marco Leimeister
Title
Prof. Dr.
Last Name
Leimeister
First name
Jan Marco
Email
janmarco.leimeister@unisg.ch
Phone
+41 71 224 3330
Now showing
1 - 9 of 9
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PublicationAccelerating Customer Integration into Innovation Processes using Pico Jobs(Inderscience Enterprises, 2011-04)
;Fähling, Jens ;Krcmar, HelmutFischer, JanCrowdsourcing marketplaces emerged in the internet and enable the integration of customers in various tasks along the innovation process. Marketplaces such as Amazon's Mechanical Turk install a member base for third parties, where they can offer small, highly structured paid tasks which can hardly be solved automatically with information and communication technology (ICT) which we call Pico Jobs. In this paper, a new method for systematically utilising the creative potential of the users of these marketplaces for new product development is illustrated. First, an analysis of related work offers an overview of existing methods for integrating customers into innovation processes and classifies crowdsourcing marketplaces according to existing methods. Second, the characteristics of Pico Jobs are elaborated by reviewing leading crowdsourcing marketplaces. Third, our real-world case with OSRAM pinpoints the features of Pico Jobs for idea generation and validation such as the speed and the dynamic of involving customers into innovation processes. The article concludes with a discussion of potentials and limitations for companies applying Pico Jobs in order to accelerate the integration of customers. Overall, this article contributes a new concept for utilising crowdsourcing and points out opportunities for future research in this area.Type: journal articleJournal: International Journal of Technology MarketingVolume: 6Issue: 2Scopus© Citations 7 -
PublicationScenario planning for innovation development: an overview of different innovation domains( 2011-06-28)
;Böhm, Markus ;Fähling, Jens ;Huber, Michael ;Krcmar, HelmutType: conference paper -
PublicationMobile customer integration: A smartphone application prototype for conducting mobile conjoint studiesRapid technological advancements and widespread adoption of smartphones in recent years provide companies with new opportunities for integrating customers in innovation processes. In this paper we present a prototype of a smartphone application that can be used by marketing researchers to conduct mobile conjoint studies. Compared to traditional approaches, our prototype allows conjoint studies to be carried out in a shorter timeframe with a large number of distributed respondents. After a brief introduction to customer integration and smartphones, we describe the conjoint analysis method and its most common form: the full-profile approach. We then propose a system architecture that enables conjoint studies to be carried out in a mobile setting using a smartphone application. Based on the conjoint analysis method and the proposed system architecture, we derive a set of requirements for our smartphone application prototype, describe its architecture and provide a short tour of the user interface. We conclude the article with a discussion of the potentials and limitations of the prototype and highlight further research efforts in the field of mobile customer integration.Type: conference paperDOI: 10.1109/ICMB.2011.53
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PublicationEnhancing the selection of methods for customer integration in innovation processes through a process-oriented description framework( 2011-01-10)
;Fähling, Jens ;Langer, Stefan ;Schölkopf, Jan Michael ;Krcmar, HelmutLindemann, UdoBasic aim of innovating is to provide products and solutions meeting the expectations and needs of their customers and stakeholders.Therefore, customer integration methods provide means to integrate these actors into the innovation process for gathering information, supporting in decisionmaking or creating and elaborating ideas or solutions. One central aspect in this regard is the selection of themost appropriate method for a specific task in the innovation process. This is due to, on the one hand, the variety of objectives and potentials for information generation of these methods, and, on the other hand, the diversity of influence factors, restrictions as well as issues for preparation and post-processing of these methods. Therefore we propose a Framework with relevant criteria and parameters for describing methods of customer integration from a process-oriented point of view. This framework supports designers and process owners with the selection, preparation and post-processing of appropriate methods.. -
PublicationCollaboration Engineering for Innovation Design Processes using the Outcome-driven approachFor designing innovations companies need to consider both the market and technical view. Customers want to solve their individual problems, and companies need to understand these problems before they can design appropriate solutions. Consequently, this is an ongoing collaborative process including many different stakeholders. On this basis, we propose a repeatable collaboration process for designing innovations from an outcome-driven perspective. We therefore build on the seven layer model of collaboration and follow the design approach for collaboration processes. This paper describes the methodology by means of a real-world case at a company from the automotive industry. The one-day workshop at the company resulted in 565 ideas which were worked out in six project proposals, each solving a specific customer problem. Our research demonstrates that collaboration engineering can be applied to the outcome driven approach, and extends the outcome driven approach by collaboration aspects.Type: conference paper
Scopus© Citations 2 -
PublicationAccelerating customer integration into innovation processes using Pico-Jobs(Internat. Soc. for Professional Innovation Management, 2010-06-08)
;Fähling, Jens ;Krcmar, Helmut ;Fischer, JanHuizingh, K. R. E.Type: conference paper -
PublicationKundenintegration in die Innovationsprozesse bei hybriden Produkten - Eine Bestandsaufnahme(Ges. für Informatik, 2009-10-01)
;Hoffmann, Holger ;Fähling, Jens ;Krcmar, HelmutAbramowicz, WitoldType: conference paperJournal: LNIVolume: 154 -
PublicationKundenintegration bei Softwareunternehmen: Eine empirische Bestandsaufnahme(Eul, 2011)
;Blohm, Ivo ;Fähling, Jens ;von Wallis, Jannik ;Birnkammerer, Stefan ;Fuchs, Christoph ;Krcmar, Helmut ;Krcmar, Helmut ;Koch, MichaelMöslein, Kathrin -
PublicationFrom products to product-service systems: IT-driven transformation of a medical equipment manufacturer(Palgrave Macmillan, 2014-05)
;Fähling, Jens ;Köbler, FelixKrcmar, HelmutMeditec is a German manufacturer of instruments for surgeries. The company is quality leader in this sector and supplies many German and international hospitals. However, the opportunities for differentiation against competitors decrease continuously. New competi- tors from emerging markets are challenging the market position of established companies in this industry. Meditec is therefore forced to change its strategy and business model in order to survive in this novel competitive environment. The management of Meditec has decided to traverse from a pure product manufacturer to a customer-centric solution provider. This transformation requires the development of new processes, competencies and capabilities - especially with respect to IT and IT services. This teaching case helps in understanding the role of IT in product-service systems (PSS) and PSS-based business models. Therefore the case illustrates why IT is necessary to establish a PSS-based business model and why a customer-centric view is important for this kind of business model.Type: case review (law)Journal: Journal of Information Technology Teaching CasesVolume: 2014Issue: 4DOI: 10.1057/jittc.2013.9