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Jan Marco Leimeister
Title
Prof. Dr.
Last Name
Leimeister
First name
Jan Marco
Email
janmarco.leimeister@unisg.ch
Phone
+41 71 224 3330
Now showing
1 - 7 of 7
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PublicationCrowdsourcing: How to Benefit from (Too) Many Great IdeasThis article focuses on how companies can cope with the enormous volume and variety of data (big data) that is acquired on crowdsourcing platforms from the worldwide community of Internet users. We identify the challenges of implementing crowdsourcing platforms and show how CIOs and other organizational leaders can build the absorptive capacity necessary to extract business value from crowdsourced data.Type: journal articleJournal: MIS Quarterly ExecutiveVolume: 12Issue: 4
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PublicationAccelerating Customer Integration into Innovation Processes using Pico Jobs(Inderscience Enterprises, 2011-04)
;Fähling, Jens ;Krcmar, HelmutFischer, JanCrowdsourcing marketplaces emerged in the internet and enable the integration of customers in various tasks along the innovation process. Marketplaces such as Amazon's Mechanical Turk install a member base for third parties, where they can offer small, highly structured paid tasks which can hardly be solved automatically with information and communication technology (ICT) which we call Pico Jobs. In this paper, a new method for systematically utilising the creative potential of the users of these marketplaces for new product development is illustrated. First, an analysis of related work offers an overview of existing methods for integrating customers into innovation processes and classifies crowdsourcing marketplaces according to existing methods. Second, the characteristics of Pico Jobs are elaborated by reviewing leading crowdsourcing marketplaces. Third, our real-world case with OSRAM pinpoints the features of Pico Jobs for idea generation and validation such as the speed and the dynamic of involving customers into innovation processes. The article concludes with a discussion of potentials and limitations for companies applying Pico Jobs in order to accelerate the integration of customers. Overall, this article contributes a new concept for utilising crowdsourcing and points out opportunities for future research in this area.Type: journal articleJournal: International Journal of Technology MarketingVolume: 6Issue: 2Scopus© Citations 7 -
PublicationThe Effects of Prediction Market Design and Price Elasticity on Trading Performance of Users : An Experimental Analysis(Cornell University Library, 2012-04-18)
;Riedl, Christoph ;Köroglu, OrhanKrcmar, HelmutWe employ a 2x3 factorial experiment to study two central factors in the design of prediction markets (PMs) for idea evaluation: the overall design of the PM, and the elasticity of market prices set by a market maker. The results show that 'multi-market designs' on which each contract is traded on a separate PM lead to significantly higher trading performance than 'single-markets' that handle all contracts one on PM. Price elasticity has no direct effect on trading performance, but a significant interaction effect with market design implies that the performance difference between the market designs is highest in settings of moderate price elasticity. We contribute to the emerging research stream of PM design through an unprecedented experiment which compares current market designs.Type: conference paperVolume: Paper 77 -
PublicationAccelerating customer integration into innovation processes using Pico-Jobs(Internat. Soc. for Professional Innovation Management, 2010-06-08)
;Fähling, Jens ;Krcmar, Helmut ;Fischer, JanHuizingh, K. R. E.Type: conference paper -
PublicationIT-basierte, gemeinschaftsgestützte Innovationsentwicklung für Softwareunternehmen(GFA-Press, 2010-03-24)
;Bretschneider, Ulrich ;Huber, Michael ;Krcmar, HelmutSchütte, MartinType: conference paper -
PublicationEnhancing Absorptive Capacity in Open Innovation Communities(M.E. Sharpe, 2014)
;Kahl, Vincent ;Krcmar, Helmut -
PublicationType: newspaper articleJournal: Controlling : Zeitschrift für erfolgsorientierte UnternehmenssteuerungVolume: 23Issue: 10