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Jan Marco Leimeister
Title
Prof. Dr.
Last Name
Leimeister
First name
Jan Marco
Email
janmarco.leimeister@unisg.ch
Phone
+41 71 224 3330
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PublicationCrowdfunding: Outlining the New Era of Fundraising(Springer International Publishing, 2015)
;Bretschneider, Ulrich ;Brüntje, DennisGajda, OliverCrowdfunding is increasingly gaining attention in theory and practice. Various platforms have emerged, offering entrepreneurs and project owners the possibility to raise money from an undefined group of online users (“crowd”). In this article we aim to provide a deeper understanding of the rise of crowdfunding as an alternative funding opportunity by discussing its main characteristics, the market development, different classification approaches, its fields of application and by providing directions for future research.Type: book sectionVolume: 1st ed.Scopus© Citations 59