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Marcus Schögel
Title
Prof. Dr.
Last Name
Schögel
First name
Marcus
Email
marcus.schoegel@unisg.ch
Phone
+41 71 224 2833
Homepage
Now showing
1 - 10 of 44
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PublicationType: journal articleJournal: ThexisIssue: 3
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PublicationType: journal articleJournal: Marktsegmentierung - Massen- contra Individualmarketing?Volume: 4
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PublicationType: journal articleJournal: Zeitschrift für AutomobilwirtschaftVolume: 1
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PublicationType: journal articleJournal: Electronic MarketsVolume: 10Issue: 3
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PublicationType: journal articleJournal: ThexisIssue: 3.1999
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PublicationThe Link Between Market Orientation and Innovation Performance: The Mediating Role of Business Strategies( 2008-05-27)
;Arndt, OliverforthcomingType: conference paper -
PublicationType: conference paper
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PublicationAkquisition von Diversity-Zielgruppen-Management potenzieller Spill-Over-Effekte( 2004-06-23)
;Koch, MarkusWagner, DieterType: conference paper -
PublicationCustomers in multi-channel systems - a process oriented analysis of customer choice behavior( 2003-10-07)
;Schmidt, IngaType: conference paper -
PublicationA Typology of Business Models in Electronic Commerce for Marketing Consumer Goods( 1999-09-26)
;Birkhofer, Ben ;Dholakia, Ruby RoyWikistrom, SolveigType: conference paper