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Maximilian Böger
Former Member
Title
M.Sc.
Last Name
Böger
First name
Maximilian
Phone
+41 71 22 47 224
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1 - 2 of 2
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PublicationEven a Small Conductor Can Lead a Large Orchestra: How Startups Orchestrate Ecosystems(Haas School of Business, University of California, 2021-04-09)Type: journal articleJournal: California Management Review
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PublicationHybrid Business Platforms - Marketplaces of the FutureThe aim of this research report is to evaluate the potential of the new phenomenon of hybrid business platforms. Currently there is a development from fully digital platforms to “hybrid” platforms that are characterized by featuring digital and analog ingredients at the same time. Even more interestingly, new start-ups built around this hybrid value creation can be observed. Out of many examples of this kind, we highlight two – Jingle and b8ta.Type: journal articleJournal: Marketing Review St. GallenVolume: 2 | 2019