Even a Small Conductor Can Lead a Large Orchestra: How Startups Orchestrate Ecosystems
Journal
California Management Review
ISSN
0008-1256
Type
journal article
Date Issued
2021-04-09
Author(s)
Abstract (De)
Contrary to existing literature, startups can be successful orchestrators of ecosystems. Based on nine qualitative case studies, this article introduces four archetypes that shed light on how a startup can fulfill the tasks of an orchestrator and overcome challenges. The findings identify dimensions of standardization/customization and sources of value creation as defining the role of ecosystem orchestrators and demonstrate the consequences for small and medium-sized enterprises (SMEs), corporates, investors, and accelerators involved in such ecosystems.
Language
English
Keywords
ecosystems
startups in ecosystems
ecosystem coordination
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Haas School of Business, University of California
Publisher place
California
Start page
1
End page
26
Subject(s)
Division(s)
Eprints ID
263156