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Michaela Csik
Former Member
Last Name
Csik
First name
Michaela
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+41 71 224 7233
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michaela.csik
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1 - 10 of 11
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PublicationType: journal articleJournal: Harvard Business ManagerVolume: 34Issue: 6
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PublicationBalancing Ambidexterity Modes Across Domains and Over Time: Dynamic Business Model Implementation( 2016)This case study analyzes how one of the world’s biggest building material suppliers implemented a business model innovation in parallel to its traditional business in Indonesia. The new business model exceeds the profit level of the conventional business and has become a promising business field. We investigate the role of ambidextrous firm behavior on multiple levels and over time for the implementation of the business model innovation. First, the company has organized the business model innovation based on domain separation. Second, it has steered various modes of ambidexterity across multiple domains and over time. In doing so, the company featured a highly dynamic ambidextrous behavior. Based on the in-depth case study, we contribute to literature on business model innovation and ambidexterity.Type: conference paper
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PublicationBusiness Model Transfer to Emerging Markets: A Case in the Construction Business( 2015-06-26)This study explores in what way ambidextrous firm behavior supported the successful implementation of a business model innovation at a traditional construction material company. We analyze how one of the worldwide leading producers in this industry has launched a novel business model in an emerging market. By analyzing the implementation process of the business model's value chain activities, we find that the use of four different modes of ambidexterity, namely contextual, temporal, structural and domain separation facilitated the successful implementation of the new business model.Type: conference paper
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PublicationType: conference paper
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PublicationRevolutionizing the business model(Springer, Cham, 2013)Schweitzer, F.Type: book section
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PublicationChange a Running System - Konstruktionsmethodik für Geschäftsmodellinnovation(Hanser, 2011)
;Sutter, Philipp ;Friesike, SaschaSutter, PhilippType: book sectionVolume: 2., erw. u. überarb. Aufl. -
PublicationHolcim: Paving the Way Towards Radically New Business Models(The Case Center, 2015)Lee, Jae YongThis case documents the multiplication of a business model from Holcim Canada to the emerging market Indonesia. More precisely, the case tells the story of how a fast repair solution for concrete road damages was replicated in Indonesia. The case starts with a brief overview of the Indonesian context explaining the challenges of the notoriously bad road conditions in the country. The case then puts the reader into the perspective of Derek, Director of the Aggregates and Construction Materials Business Unit at Holcim, who initiated the multiplication project which resulted in the SpeedCrete(TM) solution that could solve Indonesian infrastructure problems. The case goes deeper into the multiplication of the business model from Canada to Indonesia and accounts how Holcim developed and implemented the new business model. It describes in detail how Holcim simultaneously designed the four cornerstones of a business model, namely the 'Who' (1): depicting how Holcim serves a new customer group, the 'What' (2): describing what is offered to the customer, or, put differently, what the customer values, the 'How' (3): demonstrating the way Holcim builds and distributes the value proposition, and the 'Why' (4): revealing why the business model is financially viable. The case presents an integrated portrayal to how these four questions were simultaneously developed and adjusted. The case concludes with teaching notes on how Holcim should continue leveraging the business model of SpeedCrete(TM). Five teaching videos provide first-hand information on the topic of Business Model Innovation at Holcim and support the teacher in making the class a diversified experience.Type: case study