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Nadine Kammerlander
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PublicationCollaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a new Form of Brand Crises(American Marketing Association, 2015-02-14)
;Rauschnabel, Philipp ;Ivens, Björn ;Brown, TomSwaminathan, VanithaType: conference paperJournal: AMA Educators ProceedingsVolume: Vol. 26