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Naomi Haefner
Title
Prof. Dr.
Last Name
Haefner
First name
Naomi
Email
naomi.haefner@unisg.ch
ORCID
Phone
+41 71 224 72 32
Now showing
1 - 9 of 9
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PublicationType: journal articleJournal: Entrepreneurship Theory and PracticeVolume: 47Issue: 1
Scopus© Citations 14 -
PublicationImplementing and scaling artificial intelligence: A review, framework, and research agenda( 2023-10-16)
;Parida, VinitWincent, JoakimArtificial intelligence (AI) will have a substantial impact on firms in virtually all industries. Without guidance on how to implement and scale AI, companies will be outcompeted by the next generation of highly innovative and competitive companies that manage to incorporate AI into their operations. Research shows that competition is fierce and that there is a lack of frameworks to implement and scale AI successfully. This study begins to address this gap by providing a systematic review and analysis of different approaches by companies to using AI in their organizations. Based on these experiences, we identify key components of implementing and scaling AI in organizations and propose phases of implementing and scaling AI in firms.Type: journal articleJournal: Technological Forecasting & Social Change -
PublicationCoordination Mechanisms for International Innovation in SMEs: Effects on Time-To-Market and R&D Task Complexity as a Moderator(Springer Science & Business Media, 2016)As SMEs increasingly internationalize their innovation activities, our study strives to improve our understanding of the coordination mechanisms that SMEs can adopt to orchestrate these activities. Building on the evolutionary theory of organizations, we link three established coordination mechanisms (centralization, formalization, and socialization) to the time-to-market of SMEs' product innovations. We also argue that the complexity of the internationalized R&D tasks moderates the relationship between the three coordination mechanisms and time-to-market. Survey data from 103 SMEs with international innovation activities broadly support our theoretical account. With respect to the main effects, our findings suggest that a high degree of centralization tends to prolong the time-to-market, whereas formalization tends to shorten it. The moderation results further indicate that centralization can become more beneficial when a firm internationalizes highly complex R&D tasks, while formalization tends to become less beneficial with increasing task complexity. Main and moderation effects with respect to socialization are inconclusive. We discuss the implications of these findings for the academic literature and management practice.Type: journal articleJournal: Small Business EconomicsVolume: 46Issue: 2
Scopus© Citations 34 -
PublicationRethinking the Role of Universities in the Future of Work and Learning( 2022-09-05)Rüdiger, FelixType: conference paper
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PublicationAI for decision-making in connected businessWith a growing number of connected devices producing exponentially more data, the value of artificial intelligence and machine learning (AI/ML) is increasing rapidly for businesses. We outline the value add of AI/ML for decision-making in firms and present use cases and tools to generate data-driven value. We discuss various implementation challenges and solution approaches. Successfully executing on AI/ML applications hinges on preparing the company, managing the portfolio of projects, using interdisciplinary teams, establishing strong technical foundations, and, importantly, generating trust in AI/ML throughout the system lifecycle.
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PublicationThe Nexus Between Artificial Intelligence and the Behavioral Theory of the Firm(AOM Academy of Management, 2020-08)
;Bettis, Richard A. ;Piezunka, Henning ;Posen, Hart E. ;Puranam, PhanishTeodoridis, FlorentaThe Behavioral Theory of the Firm (BTF; Cyert & March, 1963) has, essentially since its inception, been intimately linked with AI. However, since the original pioneering work by behavioral theorists on the importance of AI for our understanding of the functioning of organizations, great strides have been made in AI technologies. Hence, the time is ripe to reevaluate both the central assumptions of the behavioral theory of the firm and its key implications. Consequently, this panel symposium intends to open up a dialogue about whether and how our understanding of the BTF has changed and, perhaps, how it should still change in response to and in step with advancements in artificial intelligence. The main purpose of this Symposium is to engage a group of panelists in a moderated and interactive discussion on the questions pertaining to the nexus between AI and the BTF. More specifically, the panelists will (1) discuss how – in the light of the technological advances of AI – the BTF has changed and should be further reevaluated, (2) identify challenges and opportunities researchers face in linking AI to behavioral theory, and (3) discuss ways forward. Moreover, this symposium aims to build a network of scholars from different career stages and divisions who share an interest in this topic.Type: conference contribution -
PublicationUniversities in an age of uncertainty: 44 propositions on the future of universities( 2023-12-04)
;Oliver GassmannHigher education is known as one of the "least digitised and most people-intensive economic sectors". [1] While many other industries have been disrupted in their dominant logic of value creation, [2] the education sector has experienced few changes. It continues to pursue its historical ideal of 'educating autonomous individuals' [3]. The world is changing rapidly: Recent geopolitical challenges, social polarization, pandemic-induced disruptions, the exponential growth of knowledge and simultaneously increasing scepticism towards science, as well as evolving work modes in a global economy are indicators of that change. At the same time, new digital technologies such as generative artificial intelligence (AI) highlight the necessity and opportunity for transformation of the entire higher education sector.Type: newspaper articleJournal: Wissenschaftsmagazin 2023 -
PublicationCase: Future of Universities - Rethinking the Role of Universities(Lemmens Verlags- u.Medienges mbH, 2022)Preparing is high on the agenda: Universities play a crucial role in preparing the ground for the future. They must prepare their students to be collaborative and, therefore, competitive. This requires new skills and, very importantly, a new mindset. Universities must prepare and educate the next generation for huge global challenges.Type: newspaper articleJournal: Wissenschaftsmanagement
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PublicationCo-Cultivating the Future of Universities( 2023)
;Oliver GassmannType: working paper