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Oliver Gassmann
Title
Prof. Dr.
Last Name
Gassmann
First name
Oliver
Email
oliver.gassmann@unisg.ch
Phone
+41 71 224 72 21
Homepage
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1 - 10 of 87
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PublicationType: conference paper
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PublicationAligning Platform Ecosystems through Distributed Ledger Technologies( 2021)
;Schückes, Magnus ;Gutmann, TobiasType: conference paper -
PublicationIntellectual property protection in the age of self-learning systems: Appropriability issues in artificial intelligenceThis study examines how firms in the autonomous driving industry that pursue artificial intelligence-based innovations attempt to appropriate returns from these innovations. It intends to contribute to the literature on value appropriation from innovation by investigating the extent to which firms can and do keep the key components of AI systems (data set, training approach, and model) private versus publishing them. Using a qualitative research design, we establish that there are regulatory, technical, and enforcement aspects to the components that prompt firms to either protect or publish.Type: conference paper
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PublicationArtificial intelligence and innovation management: A review and research agenda of a realistic appraisal(Academy of Innovation, Entrepreneurship, and Knowledge, 2020-06-24)
;Parida, VinitArtificial Intelligence (AI) reshapes companies and how innovation management is organized. Consistent with rapid technological development and the replacement of human organization, AI may indeed compel management to rethink a company’s entire innovation process. In response, we explore the implications for future innovation management. Using ideas from the Carnegie School and the Behavioral Theory of the Firm, we review the implications for innovation management of AI technologies and machine learning-based AI systems. We outline a framework showing the extent to which AI can replace humans and explaining what is important to consider in making the transformation to the digital organization of innovation. We also explore directions for future research.Type: conference paper -
PublicationType: conference paper
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PublicationInsights on Organizational Processes and Structures for Frugal Innovation( 2017)Frugal Innovation are becoming increasingly relevant in academia and among practitioners. Yet, a lot of research in this field is still based on anecdotal evidence and mainly focusses on conceptual aspects or the outcome level (i.e. products or services). In order to deepen gain more insights into the workings of Frugal Innovation this study investigates the organization of processes and structures for Frugal Innovation. For this to be examined this study draws on 11 case studies from Western firms that successfully developed Frugal Innovations for emerging and developing markets. We find that the processes and structures vary depending on whether the firm has already been active in the market prior to the Frugal Innovation initiative. In terms of structure firms tend to leverage synergies within the existing organisational infrastructure wherever possible. When it comes to processes an emphasis is put on processes that accommodate knowledge transfer, greater autonomy and allow input from the outside.Type: conference paper
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PublicationCapturing Value from Razor and Blade Business Models( 2016)Our study aims for a holistic analysis of all relevant elements of the razor and blade business model. In contrast to prior research that mostly discusses business models on an abstract level, we analyse the interplay between product and business model components and their interrelation with value creation, value capture and the protection of value capture. Building upon an in-depth study of eight cases, we develop archetypes of razor and blade business models based on the degree of separation of profit generation between base and complementary products. We advance a recently emerging discussion on capturing value from business model innovation by providing empirical evidence on how firms combine different formal and strategic forms of IP to protect their products and business models.Type: conference paper
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PublicationR&D Platforms - A Form of Cooperation for Innovation( 2016-06)Technological platforms offer a distinguished way to trigger innovation through cooperation be-tween individuals, firm units or whole companies. Moreover, technological platforms have be-come a topic of growing interest in research and practice. In this article, we analyze the special case of technological platforms applied in an R&D context. We base our work on recently pub-lished typologies of technological platforms. In a multi-case study, we identify unique features regarding the (1) value creation, (2) openness, and (3) ecosystem correlated with network effects of what we call R&D platforms. Thus, our paper emphasizes technological platforms as a means to address sources for innovation in the context shrinking R&D efficiencies in various research-intensive industries. Furthermore, we specify existing typologies of technological platforms by introducing a special type of platform.Type: conference paper
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PublicationSpin-offs as Core Vehicles for Business Model Innovation: An Attention-Based View( 2016-06-15)This study explores corporate spin-offs as core vehicles for business model innovation in incumbent firms. Business model innovation includes the discovery of entirely new ways of creating and capturing value and requires firms to look beyond their industry boundaries. Following the attention-based view of the firm, a favorable organizational set-up has to be established in order to seize and act upon the exploration of such novel opportunities. Therefore, we first study the organizational structures of four spin-offs, how these affected the regulation of attention and, in turn, influenced the spin-off initiative in achieving business model innovation. Based on an in-depth study of four cases, we contribute to literature on business model innovation, spin-offs and the attention-based view.Type: conference paper
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PublicationBalancing Ambidexterity Modes Across Domains and Over Time: Dynamic Business Model Implementation( 2016)This case study analyzes how one of the world’s biggest building material suppliers implemented a business model innovation in parallel to its traditional business in Indonesia. The new business model exceeds the profit level of the conventional business and has become a promising business field. We investigate the role of ambidextrous firm behavior on multiple levels and over time for the implementation of the business model innovation. First, the company has organized the business model innovation based on domain separation. Second, it has steered various modes of ambidexterity across multiple domains and over time. In doing so, the company featured a highly dynamic ambidextrous behavior. Based on the in-depth case study, we contribute to literature on business model innovation and ambidexterity.Type: conference paper