Capturing Value from Razor and Blade Business Models
Type
conference paper
Date Issued
2016
Author(s)
Abstract
Our study aims for a holistic analysis of all relevant elements of the razor and blade business model. In contrast to prior research that mostly discusses business models on an abstract level, we analyse the interplay between product and business model components and their interrelation with value creation, value capture and the protection of value capture. Building upon an in-depth study of eight cases, we develop archetypes of razor and blade business models based on the degree of separation of profit generation between base and complementary products. We advance a recently emerging discussion on capturing value from business model innovation by providing empirical evidence on how firms combine different formal and strategic forms of IP to protect their products and business models.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
International Society for Professional Innovation Management (ISPIM) Innovation Forum 2016
Event Location
Boston
Event Date
March 2016
Subject(s)
Division(s)
Eprints ID
248413