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Reinhard Jung
Title
Prof. Dr.
Last Name
Jung
First name
Reinhard
Email
reinhard.jung@unisg.ch
Phone
+41 71 224 3141
Homepage
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1 - 6 of 6
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PublicationImpact of Technology Use on Performance : An Organizational Perspective within Social CRM(Under review at 36th International Conference on Information Systems, 2015)
;Järvinen, Joel ;Karjaluoto, HeikkiThis paper presents a structural model for evaluating the impact of Social CRM technology use on Social CRM performance. Today, companies implement Social CRM tools with a set of features, but still struggle to realize and assess the benefits of the implemented technology. Little research has been conducted on a corresponding approach linking Social CRM technology use to Social CRM performance. To address this gap, the article develops and empirically evaluates a structural model, built on the resource-based view and the capability perspective. Data from a survey sample of 122 marketing, communication and IT decision makers is analyzed through a structural equation model. The results show that Social CRM technology use has a significant impact on capabilities, which in turn have a direct impact on Social CRM performance. The theoretical contribution involves a new structural model, while the practical implications include the justification of current and future Social CRM engagements.Type: working paper -
PublicationResearch Program "Digital Business & Transformation IWI-HSG"(Institute of Information Management, University of St. Gallen, 2014-01-01)
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PublicationManaging the Organizational Risk of Large Scale Data Warehousing( 1999-01-01)Schwarz, StefanType: working paper
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PublicationEine empirische Untersuchung von Kostenflussfaktoren bei integrationsorientierten Reengineering-Projekten(Institut für Wirtschaftsinformatik der Westf. Wilhelms-Universität Münster, 1995-01-01)
;Teubner, Alexander ;Rimpler, AndreasSchnieder, ThomasType: working paper -
PublicationWirtschaftlichkeitsfaktoren beim integrationsorientierten Reengineering: Verteilungsarchitektur und Integrationsschritte aus ökonomischer Sicht(Institut für Wirtschaftsinformatik der Westf. Wilhelms-Universität Münster, 1993-01-01)Type: working paper