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Reto Hofstetter
Title
Prof. Dr.
Last Name
Hofstetter
First name
Reto
Email
reto.hofstetter@unisg.ch
Google Scholar
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1 - 2 of 2
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PublicationWho Should We Ask When Measuring Consumers' Willingness to Pay for Product Innovations?, Proceedings of the AMA 2009 Summer Educators' Conference(Curran Associates, Inc., 2009-08-07)
;Miller, Klaus Matthias ;Krohmer, Harley ;Zhang, Z. John ;Kamins, MichaelMartin, Ingrid M.Type: conference paper -
PublicationHow Should We Measure Consumers' Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Proceedings of the AMA 2009 Summer Educators' Conference(Curran Associates, Inc., 2009-01-01)
;Miller, Klaus ;Krohmer, Harley ;Kamins, MichaelMartin, Ingrid M.Type: conference paper