How Should We Measure Consumers' Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Proceedings of the AMA 2009 Summer Educators' Conference
ISBN
978-1-61567-798-6
Type
conference paper
Date Issued
2009-01-01
Author(s)
Editor(s)
Kamins, Michael
Martin, Ingrid M.
Research Team
IWI4
Language
German
HSG Classification
not classified
Refereed
No
Book title
AMA Summer Educators' Conference 2009: Enhancing Knowledge Development in Marketing
Publisher
Curran Associates, Inc.
Event Title
American Marketing Association Summer Educators' Conference 2009
Event Location
Chicago, IL USA
Event Date
07.-10.08.2009
Subject(s)
Eprints ID
67885