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Sven Henkel
Title
PD Dr.
Last Name
Henkel
First name
Sven
Now showing
1 - 5 of 5
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PublicationCould I Live Up To That Ad? The Impact of Implicit Theories Of Ability On Service Employees' Evaluations Of Ads(EMAC Conference Proceeding, The European Marketing Academy, 2009-05-26)Type: conference paper
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PublicationType: conference paper
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PublicationThe Impact of Susceptibility to Normative Influence on the Effectiveness of Consumer Testimonials( 2007-05-25)
;Martin, Brett A.S.Type: conference paper -
PublicationThe Impact of Personal Employee Interaction on Brand Performance: Theoretical Foundation and Management Approach(The European Marketing Academy, 2006-01-05)
;Heitmann, MarkType: conference paper -
PublicationBringing the Brand to Life - The Relevance and Managerial Control of Behavioral Branding( 2006-01-05)
;Heitmann, MarkThe European Institute of Retailing and Services StudiesType: conference paper