Could I Live Up To That Ad? The Impact of Implicit Theories Of Ability On Service Employees' Evaluations Of Ads
Type
conference paper
Date Issued
2009-05-26
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
EMAC Conference Proceeding, The European Marketing Academy
Start page
5
Event Title
38th European Marketing Academy (EMAC) Annual Conference
Event Location
Nantes
Event Date
26.-29.05.2009
Subject(s)
Eprints ID
54062