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Sven Henkel
Title
PD Dr.
Last Name
Henkel
First name
Sven
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1 - 3 of 3
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PublicationCould I Live Up To That Ad? The Impact of Implicit Theories Of Ability On Service Employees' Evaluations Of Ads(EMAC Conference Proceeding, The European Marketing Academy, 2009-05-26)Type: conference paper
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PublicationType: conference paper
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PublicationThe Impact of Susceptibility to Normative Influence on the Effectiveness of Consumer Testimonials( 2007-05-25)
;Martin, Brett A.S.Type: conference paper