An Introduction to Satellite-Based Remote Sensing Data in Strategic Management Research

The analysis of economic and social activity using satellite-based remote sensing data is a domain-relevant methodology for strategic management research and practice. Although this free open-access data source is increasingly entering other fields, it has not been utilized in management research. We argue that satellite-based remote sensing data is a tool that can be used to investigate many important questions in the field of strategic management. We introduce currently available satellite data sources, provide examples of their use, and discuss their strengths and weaknesses. We conclude by proposing potential directions for the use of satellite data in strategic management research. We hope to stimulate interest in satellite data and encourage its adoption in strategic management research and practice.