Can Brand-Specific Transformational Leadership Be Learned? A Field Experiment
Journal
AMA Summer Educators Conference
ISBN
978-1-60560-618-7
Type
conference paper
Date Issued
2008-08-11
Author(s)
Language
English
Keywords
Leadership
Corporate Branding
Field Experiment
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
AMA Summer Educators' Conference 2008: Enhancing Knowledge Development in Marketing
Publisher
Curran Associates, Inc.
Volume
Volume 19
Start page
389
End page
390
Event Title
American Marketing Association Summer Educators' Conference
Event Location
San Diego
Event Date
08.-11.08.2008
Subject(s)
Eprints ID
45455