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  4. Responsiveness and Efficiency in Multinational Companies : Shared Factories as an Option for Foreign Market Entries
 
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Responsiveness and Efficiency in Multinational Companies : Shared Factories as an Option for Foreign Market Entries

Type
presentation
Date Issued
2015-05-10
Author(s)
Lützner, Richard  
Mengel, Steffen  
Friedli, Thomas  
Abstract
Based on single case study research, we propose a shared factory concept as construct for foreign market entries where one division of a multinational corporation already operates a site in the target market of a second division. The latter benefits from low initial investments, the prior from shared fixed costs.
Language
English
Keywords
Internationalisation Process
Market Entry
Shared Factory
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Event Title
26th Annual Production & Operations Management Conference
Event Location
Washington, D.C., USA
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/106475
Subject(s)

business studies

Division(s)

ITEM - Institute of T...

Eprints ID
240989

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