Based on single case study research, we propose a shared factory concept as construct for foreign market entries where one division of a multinational corporation already operates a site in the target market of a second division. The latter benefits from low initial investments, the prior from shared fixed costs.
Language
English
Keywords
Internationalisation Process
Market Entry
Shared Factory
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
No
Event Title
26th Annual Production & Operations Management Conference