The Customer is Always Right: Negative Side Effects of Open Innovation on Managers’ Assessment of Employee’s Ideas
Type
conference paper
Date Issued
2018-05
Author(s)
Abstract (De)
The present research deals with the influence of managers’ construal level and anticipatory regret behavior on evaluations of customers’ and employees’ ideas in innovation contexts. While prior research focused on positive outcomes of open innovation, we provide theory and evidence to suggest that managers’ avoidance behavior in idea evaluation processes can result in negative side effects for the assessment of employees’ ideas. We conducted an experiment with 113 managers to reveal that top managers tend to higher creativity ratings of ideas from customers in comparison to identical ideas from employees. Lower level managers showed no difference in their creativity evaluations, but differentiated their feasibility rating in favor for customers’ ideas, whereas top managers did not. Our findings contribute to existing managerial decision making research and provide initial evidence on negative outcomes of open innovation for managers’ evaluation of employees’ ideas.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
EMAC Conference
Event Location
Glasgow
Event Date
May, 2018
Subject(s)
Division(s)
Eprints ID
254022
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Name
EMAC_2018_CompetitivePaperPresentation_vs01_LB.pdf
Size
718.39 KB
Format
Adobe PDF
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