Promoting cars globally with rational or emotional and green or non-green advertisements for conventional and electric vehicles
Type
conference poster
Date Issued
2018-05
Author(s)
Language
English
Keywords
advertising
rational
emotional
green
HSG Classification
contribution to scientific community
Event Title
European Marketing Academy (EMAC), Annual Conference
Event Location
Glasgow
Event Date
29th May - 1st June
Subject(s)
Division(s)
Eprints ID
255107