Value Co-creation Ontology—A Service-dominant Logic Perspective
ISBN
978-3-935786-72-0
Type
conference paper
Date Issued
2018-03-09
Author(s)
Editor(s)
Drews, Paul
Burkhardt, Funk
Niemeyer, Peter
Xie, Lin
Research Team
ACG, IWI1
Abstract
Marketing research apprises scholars in different disciplines of a paradigmatic reorientation from a traditional goods-dominant (G-D) to a service-dominant (S-D) logic. S-D logic re-conceptualizes the notion of economic exchange. The cornerstone of this reorientation is the concept of value co-creation—a collaborative process of reciprocal value creation among various actors. Owing to S-D logic’s significance, information systems (IS) research discusses its prospective implications on core elements of the IS knowledge base. However, an equivocal understanding of value co-creation’s foundations, semantics, and use emphasizes its underlying theoretical ambiguity in IS and marketing research. Through employing Methontology, a well-structured methodology to build ontologies, we develop a value co-creation ontology for IS from an S-D logic perspective. The developed ontology not only offers a multidisciplinary glossary of value co-creation’s constituent concepts, but also thoroughly depicts their relationships. The resultant ontology represents a first step toward reflecting S-D logic in IS analysis and design.
Funding(s)
Language
English
Keywords
Value Co-creation
Service-dominant Logic
Ontology
Information Systems Analysis and Design.
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Book title
Proceedings of Multikonferenz Wirtschaftsinformatik 2018: "Data-driven X - Turning Data into Value"
Publisher
Paul Drews, Burkhardt Funk, Peter Niemeyer und Lin Xie (Hrsg.)
Publisher place
Lüneburg
Start page
398
End page
409
Pages
12
Event Title
Multikonferenz Wirtschaftsinformatik 2018
Event Location
Lüneburg
Subject(s)
Division(s)
Contact Email Address
michael.blaschke@unisg.ch
Eprints ID
254144
File(s)![Thumbnail Image]()
open.access
Name
MKWI_133.pdf
Size
512.08 KB
Format
Adobe PDF
Checksum (MD5)
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