Consumer Practices of «Brand Meaning Contestation»

Type
conference poster
Date Issued
2018
Author(s)
Language
English
HSG Classification
contribution to scientific community
Event Title
Consumer Culture Theory Conference 2018
Event Location
Odense, Dänemark
Event Date
28.06. - 01.07.2018
URL
Subject(s)

business studies

Division(s)

SEPS - School of Econ...

ICI - Institute for C...

University of St.Gall...

Eprints ID
254571
File(s)
Thumbnail Image

open.access

Name

Poster_Brand Meaning Contestation_CCT2018_final.pdf

Size

152.53 KB

Format

Adobe PDF

Checksum (MD5)

200808077fb427f77b68184d2dde8d1b