Financial Services and Mobility – Future Potentials
Type
case study
Date Issued
2018
Author(s)
Abstract (De)
There exists little to no academic research as well as practical knowledge regarding the role of financial servicess in the future of mobility ecosystem. The “jobs to be done” - will stay stable: Central customer needs such as financial flexibility, fast access to mobility and security will change little in the foreseeable future, but can be addressed in new ways through the possibilities of digitalization. Qualitative Perspective: Experts see quite significant potential for financial services that support future mobility ecosystems. Especially services that add an value to individual mobility (additional services and/or integrated solutions) will have potential (at least for differentiation). B2B-market like situations offer a great potential as future mobility solutions are pushed and planned by governments and consortiums that have a strong demand for financial/investment support. Quantitative Perspective: A representative Survey generated insights on the individual perspective on mobility in key markets (Germany, US, UK and China). Across countries the motives for individual mobility are quite stable, but therir intenstity differs. Favors and motivations for new payment options are moderated by the technological adoption in the different countries. Financial services have a strong support function for fulfilling private and professional needs. Based on the conducted research we the identify four major fields of action that function as strategic options for the future development of Mobility FS. Within these options the relation to supporting the mobility needs is key while existing business will still stay attractive and future points of difference can be developed.
Language
English
HSG Classification
contribution to practical use / society
Publisher
Institut für Marketing
Publisher place
St. Gallen
Subject(s)
Division(s)
Contact Email Address
mauro.gotsch@unisg.ch
Eprints ID
261394