Innovating Beyond the Fuzzy Front End: How to Use Reward-Based Crowdfunding to Co-create with Customers
Journal
Hawaii International Conference on System Sciences (HICSS)
ISBN
978-0-9981331-1-9
Type
conference paper
Date Issued
2018
Author(s)
Lipusch, Nikolaus
;
Dellermann, Dominik
;
Oeste-Reiß, Sarah
;
Ebel, Philipp
Research Team
IWI6, CCC, Crowdsourcing
Abstract
Current research suggests that crowdfunding not only serves as an alternative source of capital but also as a flexible tool allowing start-ups to systematically integrate a crowd into their innovation processes. However, an adequate understanding of how start-ups can systematically leverage the co-creation potential of their early customers during crowdfunding is still nascent. Against this background, the aim of this research is to conceptualize and examine the concept of co-creation in the context of reward-based crowdfunding. In doing so, we distinguish it from other methods of user integration in the realm of open innovation and discuss how entrepreneurs can leverage reward-based crowdfunding to engage their customers in the development and deployment of their product and service offerings.
Language
English
Keywords
Co-Creation
Crowdfunding
Crowdsourcing
Innovation
HSG Classification
contribution to practical use / society
Volume
51
Start page
4202
End page
4211
Event Title
Hawaii International Conference on System Sciences (HICSS)
Event Location
Waikoloa, Hawaii, USA
Event Date
03.01.2018-06.01.2018
Eprints ID
252522
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JML_677.pdf
Size
671.65 KB
Format
Adobe PDF
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