The Holy Grail in decision-making? How Big Data changes decision processes of marketing managers.

Type
conference speech
Date Issued
2018
Author(s)
;
;
Language
English
HSG Classification
contribution to scientific community
URL
Subject(s)

social sciences

business studies

Division(s)

IMC – Institute for M...

EMBA - Executive MBA

Eprints ID
255195
File(s)
Thumbnail Image
Name

EMAC_2018_Competitive Paper Presentation.pdf

Size

848.59 KB

Format

Adobe PDF

Checksum (MD5)

40c9223ee250258fbe8c6025b88334ec