“How Come You Are Here?” Considering the Context in Research on Travel Decisions
Journal
Journal of Travel Research
ISSN
0047-2875
ISSN-Digital
1552-6763
Type
journal article
Date Issued
2017-12-27
Author(s)
Abstract
Travel decision research still struggles to explain a large portion of the variance in travel choices. We argue that advances in this domain must originate from a shift in the kinds of questions we ask travelers to understand what triggers their decisions. The proposed shift from “Why did you . . . ?” to “How come . . . ?” changes the emphasis from retrospective sense giving to a contextual understanding of travel choice, focusing in particular on the constellations that produce actual travel behavior. This shift opens research avenues of a new theoretical and methodological nature and has fundamental implications for consumer research as well as destination marketing practices.
Language
English
Keywords
travel decision
decision context
decision heuristics
“how come?”
social embeddedness
HSG Classification
contribution to scientific community
HSG Profile Area
None
Refereed
No
Publisher
Sage
Publisher place
Thousand Oaks, Calif. [u.a.]
Volume
58
Number
2
Start page
333
End page
337
Subject(s)
Eprints ID
253135
File(s)![Thumbnail Image]()
Name
Beritelli et al (2018) How come you are here.pdf
Size
576.3 KB
Format
Adobe PDF
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