How AUDI AG Established Big Data Analytics in its Digital Transformation
Journal
MIS Quarterly Executive
ISSN
1540-1960
ISSN-Digital
1540-1979
Type
journal article
Date Issued
2017-06
Author(s)
Abstract
Digital transformation, which often includes establishing big data analytics capabilities, poses considerable challenges for traditional manufacturing organizations, such as car companies. Successfully introducing big data analytics requires substantial organizational transformation and new organizational structures and business processes. Based on the three-stage evolution of big data analytics capabilities at AUDI, we provide recommendations for how traditional manufacturing organizations can successfully introduce big data analytics and master the related organizational transformations.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Publisher
Kelley School of Business
Publisher place
Bloomington, Ind.
Volume
16
Number
2
Start page
81
End page
100
Subject(s)
Division(s)
Eprints ID
250750