Video: The New Rules of Communication
Journal
Marketing Review St. Gallen
ISSN
1865-7516
ISSN-Digital
1865-7516
Type
journal article
Date Issued
2017-04-10
Author(s)
Mossner, Christian
;
Herhausen, Dennis
Abstract (De)
Although video communication offers the potential to engage with employees and consumers, many established firms adopt video as a new communication medium quite slowly and with little enthusiasm. Based on our experience with leading national and international firms, we introduce a four step approach to help companies in adopting a video communication strategy, summarize the main obstacles that firms typically face, and provide recommendations on how to overcome these obstacles.
Language
English
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Thexis Verlag
Publisher place
St. Gallen
Number
2
Start page
36
End page
44
Subject(s)
Division(s)
Eprints ID
250699
File(s)![Thumbnail Image]()
open.access
Name
MRSG_Video_The New Rules of Communication.pdf
Size
2.28 MB
Format
Adobe PDF
Checksum (MD5)
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