In this editorial, I articulate strategies that focus on the stage before papers are submitted to MOR. Building on the strong tradition of helping authors bring out the best in their papers, which the founding editor Anne Tsui and her team cultivated over many years (and which is shared by Arie Lewin and the current editorial team), the present MOR structures are already very good at allowing novel and potentially blockbuster papers to make it through the review process. In my view, we need to focus additional strategies on helping such papers to be written in the first place. To put it another way, in addition to helping papers improve after they are submitted, we need to try to help scholars at the design stage of new research before a paper is written